Marketing P4t1

Running Head : IPT market TechnologyIt s Popcorn Time ! merchandising TechnologyStudent NameInstructorClassIt s Popcorn Time ! Marketing TechnologyOnce IPT s meshworksite is complete , the company resulting check a fantastic opportunity to use several(prenominal) simp add upic tools in to capture entropy on its node understructure . An online sign-up form in which customers input key data on with their telecommunicate address will be subservient in fine-tuning merchandise efforts which tar waste ones time specific markets . Permission-based Email merchandising will involve sending promotional messages to the list of addresses in the database at least once monthly . request every(prenominal) customers to complete a short , online survey form by and by placement of an or at various hit-or-miss times as consumers are bro wsing the site will rule IPT s efforts to create a more satisfactory pop off down for the customer from a service standpoint . The website can withal be configured to provide an online ing frame for commercial customers , fashioning it easier and more convenient for them to place sSpreadsheets can similarly be apply in conjunction with existing sales bundle . By assigning customer numbers and chamfering gets , IPT will be able to determine its best customers in scathe of purchasing frequency and dollar amounts . Spreadsheets can be created to track the expense habits of retail , corporate and wholesale customers as head as show trends relating to business levels throughout the year , also cognise as a recency frequency monetary look upon tool (Alexander , 2007 . In this way , IPT will have a strong foundation on which to base marketing promotions after a year or less of trackingCreating a database of data from each customer will also facilitate in retention o f loyal customers .

CRM principles are based on a foundation of knowing the customer at the almost well-educated level possible and then using this teaching to set out benefits with consumer fatalitys (Alexander 2007 . As IPT expands geographically , the purchase of CRM software specifically designed to be used in a networked system will be a exigency . Such software will also contain report-building features so that IPT is able to disassemble the data in several contrastive waysEventually , IPT will indigence to develop its own , unique committal program with incentives offered to its meridian percentage of customers . Incentives do not need to be monetary-based , solely can be as frank as tracking occasions when the cus tomer may indigence to send gifts , such(prenominal) as relative s birthdays , etcReferencesAlexander , Peter (July , 2007 . Use entropy to body-build Customer Loyalty Retrieved February 5 , 2008 from the Entrepreneur .com Website http / web .entrepreneur .com /technology /techtrendscolumnistpeteralexander /article182362 .htmlIPT Marketing Technology - PAGE 2...If you want to get a full essay, order it on our website: OrderEssay.net

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