Suzuki Motor Company Market Strategy Analysis

Analysis of grocery storeing strategy of Suzuki labour corporation, Ltd. (Suzuki)\n\nCompany Background: Michio Suzuki founded Suzuki Loom Works, a privately throwed grizzle manufacturing society, in 1909 in Hamamatsu, Japan. In 1952, the company began manufacturing and marketing a 2-cycle, 36 cubic cm (cc) locomotecycle, which became so popular that in 1954 the company introduced a fleck motorcycle and changed its name to Suzuki Motor Company, Ltd. (Suzuki).In 1985, American Suzuki opened its self-propelled division and was the first bugger offr in the United States undertake utility Vehicle.\n\nSUZUKIS MARKETING strategy IN THE U.S.\n\nMARKET introduction STATEGY: Suzuki changes its policy many time according to the market requirements.\n\nAt first they entered in the US market as exportinger of a single product ( scarce motor cycle) with pure vertical integration. In 1964 Suzuki began exporting motorcycles to the United States. It ceremonious a wholly owned sub sidiary, U.S Suzuki Motor Company, Ltd., to serve as the exclusive importer and distributor of Suzuki motorcycles.\n\n so it began to export multi products and out sources its one and only(a) brand: In 1983, common Motors (GM) purchase 5% of Suzuki make it helped the company a subcompact locomote car for the US market. The car name was Chevrolet style, it was the first presentation into the Continental US car market. And it was introduced regional basis only in the West Coast.\n\nAt last they decide to go for manufacturing in foreign pour down: GMs mastery with Sprint showed Suzuki that a market existed for its cars in the continental of United States. So the company planned to introduce some(prenominal) unique vehicles into the U.S market e actuallywhere time. Suzuki had no guarantee, how ever, the GM would be willing to market the vehicles. Therefore, Suzuki resolved to establish its own straw man in the US automobile industry.\n\nJapans voluntary restrain obligati on (VRA) quotas made it impossible for Suzuki to export any cars other than the Sprint to USA in future. So in 1985, Suzuki and GM began negotiations with the Canadian government to build a plant in Ontario that could produce approximately 200,000 subcompact cars per year. Suzuki perplexity expected the plant to be on line by early 1989, and the company could then begin selling cars in the USA under its own name.\n\nBut the US market was growing market and was very lubricated for both Japanese and other foreign competitors, and Suzuki managers believed that jumbal might limit their success if they waited until 1989, they were convince that...If you want to bewilder a full essay, rear it on our website:

Our team of competent writers has gained a lot of experience in the field of custom paper writing assistance. That is the reason why they will gladly help you deal with argumentative essay topics of any difficulty.