Dexit - A Marketing Opportunity

Summary Dexit is a innovative electronic recompense validation that designs for low-value proceeding. ground on Radio Frequency Identification (RFID) technology, customers fire drill a small electronic tag to founder for goods and function without entering password on a alter endorser at the retail stores, which is obviously faster than each an other(prenominal) salary methods, such as cash, calculate cards and component part reference cards. With this high reliable and convenient payment system, customers dismiss surrender much clip on waiting queues and clear the troubles for carrying unclouded coins and exact change for small- capital purchases. In addition, merchants willing also gain a lot from Dexit to increase their revenues by improving sunder efficiency, decreasing the cash-handing costs, reducing cash ascertain and depositing charges, as sound as avoiding the bothers on checking for counterfeit money. Although other electronic payment systems h ave already been accepted by most consumers and retailers because of the easier and streamlined solutions they provide, no service is as good as Dexit has that addresses to small-ticket purchases. Therefore, Dexit has attracted troika powerful partners as early investors to leave on this new system. Dexit seems has large potential markets, however the failures of preceding(prenominal) two companies who provided akin(predicate) system suggested that the success isnt guaranteed.

Hence it is critical for the chief executive officer of Dexit to wee the best decisions on target market, marketing meld and charm launch plan in a miserable time in order to become the electronic paymen t type for low-value transactions in Canada! . Question 1: Who atomic number 18 the Competitors of Dexit? Do you intend Dexit can replace the handed-down electronic payment system? Advanced technology in electronic payment system allows money be transformed from traditional currency to newer forms including credit card, debit cards, electronic cheque, and electronic transactions using computing and communication theory devices. All kinds of ensure electronic... If you want to get a undecomposed essay, order it on our website: OrderEssay.net

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